Cresset's $4 Billion UBS Wealth Team Move: Florida's Financial Shakeup (2026)

The world of private wealth management is abuzz with the news of a significant shift in Florida's financial landscape. A $4 billion UBS private wealth team, led by industry veterans Michael A. Bober and Ettore D. Ventrice, has jumped ship to Cresset, a Chicago-based RIA. This move is a testament to the evolving dynamics within the ultra-high-net-worth client space.

The Great Wealth Management Migration

The migration of this prominent team is part of a broader trend in the industry. UBS, a Swiss-owned brokerage, has seen a notable exodus of teams managing billions in assets this year. These defections are not isolated incidents but rather a reflection of the competitive nature of the market and the allure of alternative firms.

What makes this particularly fascinating is the timing and scale of these moves. With at least 27 teams leaving UBS in the first half of the year, managing a collective $28 billion in assets, it raises questions about the firm's ability to retain top talent and cater to the unique needs of ultra-wealthy clients.

Cresset's Family Office Approach

Cresset's family office approach, as highlighted by Ventrice, seems to be a key differentiator. The firm's comprehensive, long-term perspective on wealth management extends beyond traditional investment management, offering a more holistic service. This strategy appears to be resonating with advisors and their ultra-rich clients, who seek a more personalized and integrated approach to their financial affairs.

The Impact of Leadership Changes

The restructuring of UBS's Florida market, with the departure of veteran manager Lane Strumlauf, may have contributed to the recent team departures. The recruitment of Rick Penafiel from J.P. Morgan Advisors and the appointment of Tyler Hutchens to oversee Greater Florida suggest a strategic shift within the firm. However, UBS's ability to lure in some recruits, such as the $300 million team from Morgan Stanley, demonstrates its ongoing competitiveness in the market.

Cresset's Aggressive Recruitment

Cresset's aggressive recruitment strategy, particularly since the promotion of Susie Cranston to CEO, has paid dividends. The firm has successfully attracted advisors and teams managing substantial assets, including a $600 million advisor from Manchester Capital Management and a $1.1 billion team from Lazard Asset Management. This success highlights Cresset's ability to offer a compelling alternative to established firms like UBS and Morgan Stanley.

Broader Implications

The movement of these high-profile teams is a sign of the times in the private wealth management industry. It reflects a changing landscape where advisors and their clients seek more personalized and innovative solutions. The traditional wirehouse model is being challenged by firms offering a family office-style approach, which extends beyond investment management to encompass a broader range of services.

In my opinion, this shift highlights the importance of adaptability and innovation in the financial services industry. Firms that can offer a unique value proposition, like Cresset's family office approach, are well-positioned to attract top talent and serve the evolving needs of ultra-wealthy clients. The future of private wealth management may very well lie in these alternative models, offering a more tailored and comprehensive experience.

Cresset's $4 Billion UBS Wealth Team Move: Florida's Financial Shakeup (2026)

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